Friday, March 14, 2008

FM Radio’s “96.3 WRock the Heart of Lite Rock”



96.3 WRocK, DWRK 96.3 MHz Metro Manila, is a music FM station owned by ACWS - United Broadcasting Network, Inc. in the Philippines. The station's studio is located at FEMS Tower 1 along South Superhighway in Manila. The main format of the station is lite rock music.

ACWS - United Broadcasting Network, Inc. runs the Metro Manila radio station DWRK, more popularly called 96.3 WRocK, on the FM band, and has been on the air with the warmly-accepted lite rock format since 1988. It used to be known as RK 96 Real Radio. WRocK also plays to radio audiences in Bacolod, DYKR 96.7 MHz, Cebu, DYRK 96.3 MHz, and Davao, DXKR 95.5 MHz, further adhering to its commitment as the Philippines’ Number One Lite Rock Radio. ACWS-UBN runs WRocK Bacolod and Davao while its sister company, Exodus Broadcasting Company, runs WRocK Cebu.

96.3 WRock truly is the heart of lite rock. Lite rock is a style of music which uses the techniques of rock and roll to compose a softer, supposedly more ear-pleasing sound for listening, often at work or when driving. Lite rock is usually sung with higher-pitched vocals, and the lyrics tend to be non-confrontational, focusing in very general language on themes like love, everyday life and relationships. The genre tends to make heavy use of pianos, synthesizers and sometimes saxophones.

96.3 WRock has a set of programs and segments that run throughout the week, pleasing audiences, and relaxing the minds of listeners throughout the day. Asides from the songs, on weekends there are those sixty seconds the station uses to interview singers or some other celebrity. Lite rock of the era before the 90s can be heard in great volume during Nite Rock, during weekends (while not during Lite Rock Favorites of the Week), and most especially during Fridays with Friday Classics.

Being an entertainment radio station, with the occasional news and love-life advice segment on weekends, it caters to the lite rock aka soft rock aka easy rock listeners.

One other thing that can also be noticed that occurs on 96.3 WRock is that songs that or albums that are being promoted on air are played so often that they sometimes get played twice in a row.

Another thing about the “Heart of Lite Rock” is that their jingles are easy to remember and sang when it or they are played. Listening to the radio station (which personally helps me relax easier) it is no wonder that the station has lasted for so long.

12 comments:

Emy said...

Hi djs, am one of your avid listener, like ko mga music nyo nakakrelaks, kaya lang mahina ang reception ng station nyo sa amin dito sa rizal, Sana my paraan para lumakas kasi like na like ko talaga yung music nyo, tnks God Bless!! Emsi

Emy said...

Emsi ulit, paki email naman ako sa response nyo tnx

yelhsa said...

hindi na po b mababalik ung lite rock favorites of the week??
miss na po namin si paul and cher..:-(

yelhsa said...

hindi na po b mababalik ung lite rock favorites of the week??
miss na po namin si paul and cher..:-(

yelhsa said...

hindi na po b mababalik ung lite rock favorites of the week??
miss na po namin si paul and cher..:-(

j5bata said...

rest in peace 96.3 WRocK

llenov said...

WRock is still live here in Cebu. Someone from Wrock emailed me last year that they will still be streaming online. i checked on www.wrock.fm, but to no avail.

I agree with j5bata, we can only pray for the eternal repose of Wrock's soul.

Easy Rock has a lot of catching up to do.

The new jingles at Easy Rock though are melodic, but im not sure with the lyrics, i find them cheesy, and out of place.

you can listen to the jingles of easy rock thanks to j5bata,

click here

http://radiojingles.wordpress.com/2009/05/27/96-3-easy-rock-gets-jingles-from-reelworld/

water_hb said...

YESSS! i agree to most comment! I am so used to lite rock, than easy rock...we are listening to lite rock 24/7. now with easy rock, its like turn the radio off...Just being real. and yes the jingles,,...flush down the toilet. Its like Lite Rock is subtle. Its original. Easy rock was like in-line with those other stations. ..I am still wishing in my wildest dreams that someday Lite Rock would return to where it was. Know why? Coz i have been listening to Lite Rock 18 years already.... >.<

water_hb said...

Calling management>>-- easy rock is not that effective! Bring lite rock back! Just bring it back!!!!!!!!!!!!!!!!!!!!

ann said...

pls bring back the tag line "lite rock" and not easy rock bec thats the original and the reason ehy so many people kept on listening to ur station before...

clear said...

dear management......please bring the lite rock radio back...please......we're in visayan island but still we're listening online......please......bring it back........

Jovy Keith said...

well guys, everyone of us would want to bring back the old format & dj's of 96.3 but unfortunately they're already under the new management of MBC & no longer with DWRK. There has been a huge changes since last year.. Even I, really miss wrock airing on fm band but anyhow you can still have chance to follow & listen to them thru online streaming @ wwww.hayag.com/wrock or wrock.fm
you can also add me to your friends list on hayag if you'd like
here's my add- bjovykeith@yahoo.com
thanks guys & let us continue to support LRF & WRocK online!